So you have just had a brand new website done for your business and you can’t wait for everyone to click on it and see it, except no one is clicking on it – ahh you forgot to get your site optimised for SEO. Search Engine Optimisation (SEO) is essential for all businesses big or small for a whole range of reasons – here are the top 5:
1- When most people, you being one of them, search for things on the internet, you probably click on one of the first few links at the top of the page so surely you would like your site to be one of those. Having good search engine optimisation on your company’s website will ensure that there is increased traffic onto your website. By increasing the traffic to your site it will subsequently lead to more people buying your product/service, creating more sales. Search engine optimisation also creates key word relative and informative information in page text, titles and meta tags on images, helping to boost your webpage to the top of the SERP (search engine results page)
2- Search Engine Optimisation also improves your brand’s awareness amongst potential customers. By being seen at the top of search engine results pages, people sub-consciously have the perception that your company is more trustworthy which is just what you want. Not only does SEO improve your brand’s awareness by forging trust, if people constantly see your website sat at the top of results pages, they will automatically begin to associate your company with the various keywords that you’re ranking for – ideal.
3- SEO’s cost effectiveness is also a huge advantage. Search Engine Optimisation is one of the most cost effective and powerful ways of marketing. By having appropriate keywords ranking on Search Engine Results Pages, people are actively looking and searching for your product/service online so they are literally trying to find you, your job is make yourself visible. People looking for your product/service are actively searching for you making each lead potentially much more valuable to the business as opposed to cold calling where the people could be completely uninterested in what you’re offering.
4- Search Engine Optimisation offers a great Return On Investment (ROI). SEO not only creates results and sales, but they are also trackable, allowing you to see exactly what is and isn’t working as a part of your plan, allowing changes to be made where necessary. On sites that have got a shop function, also known as E-commerce sites, once a sale is completed you are able to back-track the customer’s path to complete the sale all the way to what they searched for on their search bar. Not only are you able to see the person’s internet foot prints, but you are also able to pick up on demographic information about the customer, gaining a better understanding of the habits and information of your customers.
5- Whilst implementing SEO into your website, it improves the site’s usability. Part of the process during good Search Engine Optimisation is to make the website as easy to navigate for search engines as possible, which has a positive knock on effect and makes life easier for your customers to find their way around your site. By slightly re-constructing the site’s architecture and re-arranging some links to the other pages on your site, it should be making links easier to find, making the entire site more enjoyable and easier to navigate. The easier a site is for people to navigate, the lower the bounce rate, meaning people will spend a longer period of time on your site, causing a higher chance of leads and sales being made.
Search Engine Optimisation is possibly the most important aspect of marketing which is often overlooked by all companies, big or small, you are most probably guilty of this yourself too.