A modern and up-to-date brand identity refresh for a multi-award winning estate agency based in Newton Abbot. For such a successful and professional company it is key to a brand identity that is equally professional. We created a brochure to highlight some of the work that Coast and Country do, as well as business cards for the team to hand out, newspaper adverts and stickers to help the estate agency step up their branding and modernise the brand image.
Coast and Country Estate Agents, based in Newton Abbot are a locally owned and run estate agency that has got a track record of success. They conduct their business in an honest, professional and open manner giving their customers the best experience whether they are buying, selling or letting.
With the United Kingdom Property Awards upcoming we were tasked with creating a brochure design for them to best showcase all of the work that they do in the hopes to win the best estate agency award, while also showing some of the brand’s personality such as the history of Coast and Country Estate Agents from their humble beginnings back in 1988.
We included the services that Coast and Country offer such as their knowledgeable advice on sales, expert valuations of properties and the post sale support that they offer to their customers to ensure that they have the best experience whilst working with them as well as many other services being offered.
Testimonials from their clients was another section that Coast and Country had included in their brochure design and with so many customers in and around Newton Abbot sending cards and writing letters of thanks, it made for a good visual to include inside the brochure amongst the written content whilst still successfully highlighting what their clients think of the experience that you get from Coast of Country.
At the back of the brochure, an appendix has been included, showing Google analytics that show the traffic information on their site and how busy they are.The appendix also shows data showing Coast and Country’s market share across a 12 month period as well as the amount of sales agreed in a 12 month period via Right move.
The Newton Abbot based estate agents have got a history of winning various awards such as being selected as the best estate agent by the Relocation Agent Network. As well as being official members of the prestigious Property Ombudsman Scheme. They are also a member of the Information Commissions Office, showing that they are at a high level in the estate agency world.
By finding the right balance between information and written content as well as the images of their marketing pieces and testimonial cards we were able to make the award brochure look as professional and modern as the Coast and Country. With a professional and slick brochure design, filled with content and images based on an equally professional company, it is no real surprise that the Newton Abbot based estate agency won the Best Estate Agents Award at the United Kingdom property awards.
Having a memorable and unique business card design is vital for businesses to have to help them stand out from competitors. As part of the brand re-development we created their new business card design to be double business cards making them different to other Newton Abbot based estate agencies. With a stylish and personal finish on each one they help to modernise the Coast and Country brand image whilst keeping the smart finish.
Coast and Country like to keep to some of the more traditional estate agent marketing techniques such as newspaper advertisement. Having eye-catching and attractive marketing literature is essential to gain attention from potential clients. We came up with a few concepts for each of the advert designs, however decided that sometimes less is more and kept the design relatively simple yet effective.
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